BIXBI Pet Review: Is It Worth It?

About BIXBI Pet

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In a world where more companies are delving into the pet food niche, it can be a tasking chore for pet parents to decide which food product is worth getting for their furry friends. However, one brand that stands above others in the pet food niche and whose sole mission is to continuously deliver high-quality food products for dogs and cats is the BIXBI brand.

Based in Boulder, Colorado, BIXBI Pet has firmly established its brand serving quality food for cats and dogs since 2009. Its social media presence is well documented, with the brand boasting close to 14,000 Instagram followers.

As a further testament to the acclaimed quality of BIXBI products, the brand has 3,400 followers on its official Facebook page. Today’s review article looks at the various products available in the BIXBI line, how BIXBI works to ensure that their food products are safe for pets to consume, the prices of various BIXBI products, available discounts, and promotions that customers can take advantage of.

Overview Of BIXBI Pet

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The BIXBI Pet brand was founded in 2009 by James Crouch, who grew up on a mushroom farm. James’ background on a mushroom farm influenced early operations at BIXBI, and the company’s first set of products were organic mushroom supplements for dogs.

Headquartered in Boulder, Colorado, BIXBI has come a long way over the years and has expanded to include nutritious and whole, fresh meal recipes for dogs and, in recent years, cats.

The company’s leading range of products includes wet, dry, and freeze-dried dog food products manufactured using fresh meat as the primary ingredient. BIXBI also produces freeze-dried cat food, and the company’s product line also includes dog treats and supplements.

That said, ingredients used in formulating BIXBI products are mainly procured from reputable farms in the United States, and these ingredients are all inspected and certified safe to use by the United States Department of Agriculture (USDA).

The factory where BIXBI food products are prepared is equally located in the United States, although the location of this factory isn’t available to the general public.


  • Ingredients for formulating BIXBI products are sourced from high-quality farms in the United States, New Zealand, and France.
  • Products include a wide variety of wet, dry, and freeze-dried dog and cat food.
  • BIXBI products undergo rigorous testing for contaminants and environmental toxins such as lead, antibiotics, and pesticides.
  • Minimal processing of BIXBI products ensures better nutrient retention.
  • BIXBI products are suitable for dogs of all ages and sizes.
  • First-time customers can purchase a sample box to try on their furry friends.


  • BIXBI products are relatively more expensive compared to traditional dog kibble products.
  • Customers have expressed concerns over the quality of the BIXBI crunchy treats.

How Does BIXBI Pet Work?

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BIXBI Pet aims to formulate nutritious and digestible dog food products and treats with healthy ingredients that are sourced from reputable farms across the United States.

The BIXBI brand boasts a variety of dog food products which includes dry, wet, and freeze-dried dog food. These dog food products typically fall under two leading brands under the BIXBI company – RAWBBLE and LIBERTY.

Both the RAWBBLE and LIBERTY food products are formulated with fresh meat ingredients, but RAWBBLE products are usually manufactured with freeze-dried coating and higher protein levels, which makes them more expensive than products under the LIBERTY line.

BIXBI also produces treats and supplements for dogs, and the company recently extended its range of products to include the RAWBBLE freeze-dried food for cats.

BIXBI products are available to buy as a one-time purchase or through subscriptions for scheduled deliveries. These subscriptions come with a 10% discount on all products, and customers can choose for deliveries to be done at intervals of three, four, six, or eight weeks.

Creating a BIXBI account makes it easier for customers to track orders, add and save different payment methods, manage their subscriptions, and adjust renewal dates when needed. As stated earlier, this isn’t a requirement to buy and use BIXBI products.

Products purchased from the BIXBI website are only available for shipping within the United States, and delivery typically takes between 5 to 7 days. There is a flat $10 shipping rate on orders below $70, but purchases worth over $70 are eligible for free shipping!

BIXBI Pet Review

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As earlier stated, BIXBI pet food for dogs is available in two main product lines – RAWBBLE and LIBERTY. These come as either dry, wet, or freeze-dried dog food and toppers.

The RAWBBLE product range provides dog owners with a ready-made and natural raw food meal option for their furry friends. RAWBBLE dry food line offers beef, chicken, duck, lamb, turkey, and pork recipes, thereby providing pet parents with a lot of options. Additionally, RAWBBLE has an exceptional 91% protein digestibility ratio, which is almost unheard of among pet food products.

The LIBERTY product range also includes a host of dry and wet dog food products and is designed to be a cheaper yet healthy alternative to products in the RAWBBLE line. The LIBERTY products include varieties specially formulated for small dog breeds and the Game Bird and Fisherman’s Catch varieties that are prepared with gluten-free whole grains, such as sorghum and oats.

BIXBI dog food products are formulated using minimally processed proteins rather than rendered meat meal powders, and it is this that makes the BIXBI products highly digestible for pooches.

Additionally, by minimizing the amount of processing that their products go through, BIXBI can formulate recipes that are nutritionally dense and which will be of immense help to a pooch’s developmental stages.

Are BIXBI Dog Treats Good?

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Apart from selling high-quality dry, wet, and freeze-dried meat products, the BIXBI product range also includes a range of dog treats that are prepared in accordance with the characteristic BIXBI dedication to formulating high-quality pet products.

BIXBI treats are available in three main options, namely, the jerky dog treats, the dog training treats, and the crunchy dog treats.

BIXBI’s jerky dog treats are produced from ingredients sourced and made in the United States, without artificial preservatives or colors, and rendered by-products ensuring that they are safe for dogs to eat. Additionally, the jerky treats are available in unique blends designed to improve hip, joint, skin, and coat health.

The dog training treats provide a grain-free and low-calorie incentive for pooches to train, with their small size providing easy chewing and digestion. Similarly, the BIXBI crunchy treats (also known as bark pops) are produced with quality human-grade ingredients, and the crunchy texture of the treats appeals to the pickiest of pooches.

Where Is BIXBI Dog Food Made?

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All BIXBI dog food products, such as dog foods, treats, and supplements, are prepared in facilities located within the United States.

Ingredients used in producing BIXBI dog food are sourced from trusted suppliers located in the USA, although the following exceptions, namely New Zealand lamb and French duck required to prepare certain BIXBI recipes, are obtained from New Zealand and France, respectively.

BIXBI facilities located in the United States are regularly audited by the United States Department of Agriculture (USDA) and the Food and Drug Administration (FDA) to ensure strict compliance with safe food manufacturing practices.

Has BIXBI Dog Food Been Recalled?

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In 2013, pet food manufacturer, Kasel Industries, was forced to recall its products due to the discovery of the bacteria, Salmonella in some of its pet food products by inspectors from a state department of agriculture. BIXBI, which was a newly established pet food brand at the time, was drawn into this recall as well due to its affiliations with Kasel Industries.

However, it is important to note that none of the BIXBI dog food products tested positive for the presence of bacteria, and as a result, the BIXBI products remain safe for pets, both cats and dogs, to eat.

According to a statement on the BIXBI website, “BIXBI products are audited on an ongoing basis by USDA and FDA to ensure that strict food safety standards are maintained.”

Additionally, each BIXBI facility has been certified with Good Manufacturing Practices (GMPs) and Hazard Analysis Critical Control Points (HACCP) food safety regulations to further guarantee the safety of their products.

Who Is BIXBI Pet For?

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BIXBI Pet products are specially formulated to cater to the nutritional needs of dogs of all sizes and ages – from puppies to adult and senior dogs.

The single-source protein and grain-free recipes available with BIXBI products are ideal for pooches suffering from multiple food allergies. Similarly, the low-fat nature of the BIXBI RAWBBLE dry food makes this product suitable for pooches suffering from diabetes.

The highly versatile RAWBBLE freeze-dried dog food can be used either as the main meal, as a topper, or as a treat.

The BIXBI pocket trainers are especially good for training pooches, and the jerky treats are effective at promoting joint and coat health in dogs. Additionally, the BIXBI supplements help boost a pooch’s immune system while providing better digestion.

Comparison: BIXBI Pet VS Ollie Dog Food

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BIXBI Pet is undeniably a good brand to patronize when it comes to purchasing safe and healthy food products for pooches, but does the company have what it takes to compete against the other quality dog food product manufacturers on the market?

As an answer to this question, we’ll be comparing the features and products of the BIXBI brand with that of an equally good pet food manufacturer, Ollie dog food.

Ollie dog food was established in 2015, and this brand has quickly grown to become one of the top pet food manufacturers in the United States. The Ollie brand is a fresh dog food delivery company that uses high-quality, human-grade ingredients to ensure that pets get maximum nutrition.

To help you make a decision on which of these pet food products will be best suited for your canine buddy, we’ve outlined key similarities between the BIXBI Pet and Ollie dog food brands below:


  • Both Ollie and BIXBI Pet products are suitable for dogs of all ages.
  • Both Ollie dog food and BIXBI pet products are processed and packaged in the United States.
  • High-quality and human-grade ingredients are used in preparing both BIXBI Pet and Ollie dog food products.


  • Customers can purchase and feed their pets with BIXBI products without necessarily having to subscribe, but Ollie dog food is available with a subscription only.
  • The BIXBI product range includes freeze-dried dog food, while Ollie dog food is available as wet dog food only.
  • Ollie dog food is available for pooches only, while the BIXBI Pet product line includes freeze-dried food products for cats.
  • Ollie dog food is available in four main recipes, while BIXBI offers several food recipes that cater well to picky dogs.
  • Ollie dog food is prepared according to the pet’s unique characteristics (provided during registration), but BIXBI recipes aren’t formulated to cater to each pet’s special physical characteristics.

How Much Is BIXBI Pet?

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As earlier mentioned, BIXBI pet food for dogs is divided into two main brands – Rawbble and LIBERTY – with the prices for each brand varying from the other.

The RAWBBLE products are typically manufactured with freeze-dried coating and higher protein levels, and it is this that contributes to their higher prices compared to products in the LIBERTY line.

There are several BIXBI pet food products, treats, and supplements up for consideration. Hence we’ll only be looking at some of the bestselling products and their prices below. Its most popular food options are available as dry and freeze-dried products. The primary difference between both, which also contributes to price differences, is the frozen coating that comes with the latter.

Available in either 4 lbs or 24 lbs bag options, the various BIXBI RAWBBLE dry dog food recipes and their prices are outlined below:

  • RAWBBLE dry dog food (chicken recipe) – price ranges between $18.99 to $73.49
  • RAWBBLE dry dog food (duck recipe) – price ranges between $20.99 to $83.99
  • RAWBBLE dry dog food (lamb recipe) – price ranges between $20.99 to $83.99
  • RAWBBLE dry dog food (pork recipe) – price ranges between $19.99 to $$78.99
  • RAWBBLE dry dog food (turkey recipe) – price ranges between $14.99 to $62.99

Available in either 4.5 oz, 12 oz, or 26 oz bag options, BIXBI RAWBBLE freeze-dried dog food recipes and their corresponding prices are listed below:

  • RAWBBLE freeze-dried dog food (beef recipe) – price ranges between $10.99 to $52.79
  • RAWBBLE freeze-dried dog food (chicken recipe) – price ranges between $10.99 to $52.99
  • RAWBBLE freeze-dried dog food (duck recipe) – price ranges between $12.99 to $62.99
  • RAWBBLE freeze-dried dog food (lamb recipe) – price ranges between $12.49 to $60.49

Available in either 4 lbs or 22 lbs bag options, the main BIXBI LIBERTY dry dog food recipes also come at different prices as outlined below:

  • LIBERTY dry dog food (chicken recipe) – prices range between $17.99 to $47.25
  • LIBERTY dry dog food (beef recipe) – prices range between $17.99 to $62.99
  • LIBERTY dry dog food (fisherman’s catch recipe) – prices range between $18.99 to $62.99
  • LIBERTY dry dog food (lamb recipe) – prices range between $18.99 to $37.99

Unlike RAWBBLE, there is the LIBERTY line of wet dog food products. These products are available for $2.99 regardless of the recipe.

The pricing for the BIXBI freeze-dried food for cats varies according to the recipe and its availability in either 3.5 oz or 10 oz bag options, and their prices are outlined below:

  • RAWBBLE freeze-dried cat food (beef recipe) – prices range between $8.99 to $29.99
  • RAWBBLE freeze-dried cat food (chicken recipe) – prices range between $8.99 to $29.99
  • RAWBBLE freeze-dried cat food (chicken and salmon recipe) – prices from $9.99 to $22.99
  • RAWBBLE freeze-dried cat food (turkey recipe) – prices range between $9.99 to $23.99

NOTE: The price information provided in this article is factually correct at the time of writing the article. However, there’s every possibility of price changes in the future.

Customers can also take advantage of existing offers and promotions to get discounts on their purchases; Information on this will be provided later in this article.

BIXBI Pet Reviews: What Do Customers Think?

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This BIXBI Pet review won’t be complete without hearing what pet parents have to say about the quality of the BIXBI pet products. Consequently, while writing this review article, we went through hundreds of BIXBI Pet customer testimonials, which is what most parents had to say.

The BIXBI LIBERTY dry dog food page on Amazon boasts 80 reviews, with 73% of the customers leaving a 5-star review, and its line of products boasts an average rating of 4.5 stars.

Most of the pet parents that left a review praised the quality of the BIXBI Pet products while also lauding that BIXBI provides a comprehensive ingredient list for each product.

In the words of a satisfied pet parent, “the list of ingredients is impressive with real beef as the first ingredient and no wheat, soy, corn, meat by-products, meals, or artificial color and flavors.” Similarly, a pleased dog owner stated that “I took a look at BIXBI’s website and liked that they have definitions of each ingredient in an easy-to-read format.”

The BIXBI Organic Pet Superfood supplement page on Amazon is also a goldmine for customer feedback, with 925 customers leaving reviews and feedback about the product. 78% of these customers awarded the BIXBI supplement a 5-star rating, which further alludes to the outstanding quality this brand’s products can offer.

Customers claimed that the BIXBI supplement “slows cancer growth like nobody’s business,” with the product also effective at “stopping recurrent skin infections.

The BIXBI products aren’t without their share of negative reviews. Some customers have bemoaned the fact that some of the “BIXBI recipes aren’t received well by their large dogs” and the “expensive nature of the BIXBI products,” accompanied by “less than impressive packaging.

Is BIXBI Pet Worth It?

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One thing that we give BIXBI props for is the company’s dedication to using only fresh, natural ingredients in the formulation of its products. Ingredients are sourced and carefully selected from reputable farms across the United States, and extensive testing ensures that the final products are safe for our dogs and cats to consume.

The real meat and whole ingredients used in formulating BIXBI products are healthy and digestible. Minimal processing practices ensure that the bulk of the nutrients is retained, thereby providing pets with maximum nutrition, and the wide range of available BIXBI products caters to different canine needs.

To ensure transparency and provide customers with quality assurance, each product comes with a comprehensive ingredient list, and the detailed analysis section on each product page gives customers an accurate idea of what makes up their furry friend’s food.

The BIXBI Pet products are considerably on the pricier side, especially when compared to other pet food products available on the market, but the quality of its products makes every purchase a worthy investment for your furry friend.

BIXBI Pet Promotions And Discounts

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To ensure that their products remain affordable for customers, BIXBI has put in place several promotions and discounts that customers can benefit from.

Subscription for regular shipping of any of the BIXBI products shaves 10% off the original price of the product in question; Shipping fees vary according to distance, but for purchases well worth over $70, customers will be eligible for free shipping within the United States.

Customers purchasing 4 lbs bags of BIXBI LIBERTY recipesOriginal, Beef, Small Breed, Fisherman’s Catch – can enjoy 50% off their order by using the code ‘LIBERTYSHIP’ at checkout; this offer also comes with free shipping and the 50% discount is valid while supplies last.

Customers that aren’t satisfied with purchased items can return such items within 30 days from the original purchase date. It is important to note that this offer doesn’t apply to expired items.

Where To Buy BIXBI Pet?

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BIXBI pet products are available to purchase via the company’s website or at reputable pet stores and retailers such as Chewy, Amazon, and PetSmart.

To purchase BIXBI products from the company website, customers simply have to select the desired product and choose from any of the available sizes before adding the product in question to the cart and proceeding to checkout.

That said, customers have the option of either making one-time purchases or subscribing to recurrent deliveries, thereby enjoying savings of up to 10% in the process.


Image from BIXBI Pet

Does BIXBI offer product samples?

BIXBI doesn’t send out free product samples, but there are specially prepared sample packs that first-time customers can purchase to try on their dogs; these sample packs typically contain four and three samples of dry and freeze-dried RAWBBLE, respectively.

What Is The Difference Between RAWBBLE And LIBERTY?

The main difference between BIXBI’s RAWBBLE and LIBERTY dog food products is the freeze-dried raw coating that is found in the RAWBBLE products, thereby making them somewhat more expensive due to their higher manufacturing costs. Regardless, both RAWBBLE and LIBERTY are prepared with fresh meat, with both lines also offering grain-free and grain-based diets.

Is RAWBBLE Safe For Puppies And Senior Dogs?

BIXBI’s RAWBBLE product line includes recipes that are designed to provide puppies, adult pooches, and senior dogs with optimal protein levels and safe sources of fat needed to keep a pooch healthy and fit.

How To Contact BIXBI Pet

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For inquiries unrelated to this BIXBI Pet review, you can contact the company via:

Mailing address: PO Box 7327, Boulder, CO 80306

Social media platforms:

Should there be a complaint, customers can also file a complaint form on the BIXBI Pet website, where they can then choose to be contacted either by phone number or email.

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Pete Decker